Adam Clayton Butler

As a digital product designer, my goal is to work alongside talented engineers and forward-thinking businesses to craft useful and beautiful digital experiences for users people.

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Some of my design principles.

Design isn’t just how it looks.

An interface can look visually stunning and fail because it doesn’t perform well for users. Designers and engineers must work together from the start to create exceptional interactive experiences.

Clarity over cleverness.

Design exists to solve problems. The world needs more clear, smart design solutions, not clever ad campaigns. Focus on the problem you’re solving and be as clear as possible. Your audience will thank you.

Always start with ideas.

It’s often tempting to crack open Sketch too early in the process. Instead, understand your problem and develop a plan of attack developed through ideation, research and sketching.

Empathize with the end-user.

Find out who will be using the thing you’re making after it’s released. You might even go meet some of them. Once you understand where they’re coming from, design for them. Only them.

Sweat the small stuff.

Whether it’s fixing the nasty anti-aliasing on those icons you designed or fine-tuning the language on your error messages to be more helpful, attention to detail is what separates the men from the boys.

Never, ever stop learning.

In an ever-evolving industry, complacency is the enemy of great design. Proactive and continuous learning ensures growth. Challenge yourself, your work and what you believe on a daily basis.

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